The right e-commerce logistics solutions, therefore, is crucial to the success of an online business. Failure to choose the most ideal solutions and a good service provider will have a negative impact on a brand’s reputation and, of course, the potential ROIs and profits the company can acquire.
Optimising The Available E-Commerce Logistics Solutions And Services
Since online business owners rely greatly on the solutions and services offered by logistics companies, it is essential that they correctly leverage these. Below are some tips of successfully doing this and avoiding some errors that can cause e-commerce merchants a lot of problems:
Logistics companies offer more than delivery services or solution. One of the most useful solutions they offer that e-commerce owners will certainly appreciate is warehousing services. This is a provision that that online start-ups will need, especially if they don’t have the necessary budget for owning or renting a good-sized warehouse.
Aside from this, as an e-commerce merchant, your business operations will go smoother if the logistics company’s distribution services are highly reliable. This is an important thing to remember if at present you don’t have the capability to invest heavily toward in-house logistics and having your own fleet of delivery vans. However, you don’t have to partner with just one company; consider mixing logistics solutions. The important thing to remember here is that customer service and prompt delivery should be top priorities.
2. Offer different modes of delivery to boost conversions.
If your biggest problem is now is that all your conversions have remained stagnant (or have even taken a steep nosedive), you can begin turning things around by offering multiple delivery options. Aside from offering free shipping, consider other delivery options such as rush delivery, an option to ship home, delivery subscription, and store pickup, if you have a brick-and-mortar store. Another solution you can also consider is to combine multiple delivery options with a loyalty and rewards program to drive sales.
3. Give customers access to key tracking information.
Lastly, providing your customers with tracking information and instructions on how to do this can give them some peace of mind since they will know where their orders are. In addition, you can significantly reduce the workload of your customer service team. In the instance that you are not able to provide your customers the latest tracking services, the next best thing that you can do is to provide relevant and up-to-date information to your customers regarding pickups.
By Francis Whitley, a business consultant, with additional resource regarding e-commerce logistics solutions from the website of Al-Futtaim Logistics.